Art direction, UX and design for the exclusive configurator for Bugatti's new Chiron supercar.
The configurator is used only by Bugatti sales assistants who personally walk exclusive customers through the configuration journey. The assistants are trained to use the app so contextual help and messaging is not required. This allows for a super sleek minimal approach to ensure that the car is always the center of attention.
The design was completed before the launch of the Chiron, so to ensure security the Bugatti Veyron was used in the designs.