Design and art direction for new web app, Nike+ Run Track. A sophisticated app which dynamically creates music tracks based on your run data, using global variables such as temperature, weather, time, and dynamic variables such as speed change, direction change or altitude.
The tracks are created with with samples provided by artists such as The Drifter, Jackmaster and Seth Troxler who have collaborated with Nike on this project.
Once the track has been created, the user can watch the track played back via the visualiser which in realtime shows how the dynamic variables have affected changes in the music. Each track is completely unique and is sharable via the usual social channels.